Privacy Policy

Effective Date: 03/06/2025

 

At The Middleman ("we", "our", or "us"), we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.themiddlemangroup.ca (the “Site”) or use our services.

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1. Information We Collect

We collect the following types of personal and non-personal information:

a) Personal Information You Provide to Us

• Name

• Email address

• Phone number

• Address or postal code

• Service details (e.g., home renovation or repair needs)

• Any additional information you choose to share via forms or communications

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b) Information Collected Automatically

• IP address

• Browser type and version

• Pages visited and time spent on the site

• Device type and operating system

• Referral source

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This data is collected using tools like Google Analytics and Facebook Pixel to help us understand how visitors use our site.

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2. How We Use Your Information

We use the information we collect for purposes such as:

• Connecting you with qualified home service professionals

• Responding to your inquiries

• Improving the website and customer experience

• Sending updates, offers, or service confirmations (if you opt-in)

• Analyzing marketing and site performance

• Meeting legal or regulatory obligations

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3. Sharing Your Information

We do not sell or rent your personal information. We may share it with:

• Trusted service providers (e.g., vetted contractors) to help fulfill your request

• Marketing and analytics partners (like Google or Facebook) for advertising and measurement

• Legal authorities, if required by law or to protect our rights

All third-party partners are required to protect your data and use it only for the intended purpose.

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4. Cookies and Tracking Technologies

We use cookies and similar tracking tools to:

• Recognize your device

• Personalize your experience

• Track the effectiveness of ads

• Understand how visitors use our site

You can disable cookies in your browser settings, but this may affect your experience on the site.

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5. Your Rights and Choices

Depending on where you live, you may have the right to:

• Access the personal data we have about you

• Request correction or deletion of your data

• Opt-out of marketing communications at any time

To exercise any of these rights, please email us at info@themiddlemangroup.ca

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6. Data Retention

We retain your information only for as long as necessary to:

• Fulfill the purpose for which it was collected

• Comply with legal obligations

• Resolve disputes and enforce our agreements

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7. Security

We take reasonable steps to protect your personal information, including encryption, secure servers, and access controls. However, no method of transmission over the Internet is 100% secure.

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8. Third-Party Links

Our site may contain links to other websites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.

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9. Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children.

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10. Updates to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or for legal reasons. When we do, we’ll update the “Effective Date” at the top of this page.

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11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

info@themiddlemangroup.ca